SUMMARY
Public Relations Marketing Associate with demonstrated knowledge of social media management, copywriting, and graphic design. Excellent in leveraging creative campaign strategies to promote brand recognition and increase consumer engagement. Self-motivated employee exceptional at managing multiple projects while maintaining high standard for quality.
SKILLS
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Social media management of Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest, and TikTok
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Digital marketing and advertising
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Copywriting and editing
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Graphic design
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Video editing and production
- Knowledge of SEO best practices
- Proficient in Adobe Creative Suite
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Experience with MS Office, WordPress, Hootsuite, and MailChimp
EXPERIENCE
PUBLIC RELATIONS MARKETING ASSOCIATE | 09/2018 to Current
Girl Scouts Of California’s Central Coast – Ventura, CA
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Collaborate with marketing leaders to devise public relations campaigns and coordinate advertising.
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Manage seven company social media accounts by creating content, calendaring, engaging with followers, and researching trends.
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Cultivate positive community relationships and uplift the organization’s mission through strategic digital campaigns, averaging 10% growth in Facebook followers and 22% growth in Instagram followers per quarter.
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Craft and edit consistent blogs, press releases, and newsletters, increasing blog viewership by 70% annually.
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Coordinate promotional radio and television appearances across six counties.
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Contribute to every stage of video production for fund development and promotional campaigns, including 45 virtual programs.
MARKETING INTERN | 04/2018 to 06/2018
LoaCom – Santa Barbara, CA
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Assisted Project Managers in email marketing and digital advertising campaigns for client base.
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Crafted copy, designed layout, and scheduled distribution for company E-newsletters.
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Promoted company ideals through engaging blog posts.
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Designed graphics for social media posts and engaged with clients over all platforms.
EDITORIAL DIRECTOR | 12/2017 to 06/2018
Course Hero – Santa Barbara, CA
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Established University’s first chapter of the Student Writer Development program by recruiting, interviewing, and mentoring a team of seven student writers.
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Managed all stages of production, including reading pitch submissions, creating publication timelines, and editing student writer pieces.
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Wrote, edited, and published editorials.
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Served as University chapter’s primary point of contact for editors at Course Hero headquarters.
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Built organic following of the chapter on social media.
CONTENT MARKETING INTERN | 03/2017 to 05/2017
Graphiq, Inc – Santa Barbara, CA
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Gathered assets for articles, saving writers approximately 134 hours of production time.
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Pitched story ideas for syndication partners MSN and AOL in brainstorms and calendaring meetings.
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Thoroughly fact-checked data for story methodologies to ensure error-free content.
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Gained extensive copyright training for editorial images.
EDUCATION AND TRAINING
University of California, Santa Barbara – Santa Barbara, CA
Bachelor of Arts
Communications, 06/2018
- Minor in Professional Writing
- Dean’s List Honoree 2017 – 2018
Maastricht University – Maastricht, Netherlands
Study Abroad Program
Arts and Social Sciences, 12/2017
WEBSITES, PORTFOLIOS, PROFILES
- www.kaylieluedke.com
- https://www.linkedin.com/in/kaylie-luedke-876ba0132